Alphonse Maria Mucha
Was born in the town of Ivancice, Moravia (today's region of Czech Republic). His singing abilities allowed him to continue his education through high school in the Moravian capital of BrĂ¼nn (today Brno), even though drawing had been his first love since childhood. He worked at decorative painting jobs in Moravia, mostly painting theatrical scenery, then in 1879 moved to Vienna to work for a leading Viennese theatrical design company, while informally furthering his artistic education. When a fire destroyed his employer's business in 1881 he returned to Moravia, doing freelance decorative and portrait painting. Count Karl Khuen of Mikulov hired Mucha to decorate Hrusovany Emmahof Castle with murals, and was impressed enough that he agreed to sponsor Mucha's formal training at the Munich Academy of Fine Arts.
Mucha produced a flurry of paintings, posters, advertisements, and book illustrations, as well as designs for jewellery, carpets, wallpaper, and theatre sets in what was initially called the Mucha Style but became known as Art Nouveau (French for 'new art'). Mucha's works frequently featured beautiful healthy young women in flowing vaguely Neoclassical looking robes, often surrounded by lush flowers which sometimes formed haloes behind the women's heads. In contrast with contemporary poster makers he used paler pastel colors. The 1900 Universal Exhibition in Paris spread the "Mucha style" internationally, of which Mucha said "I think [the Exposition Universelle] made some contribution toward bringing aesthetic values into arts and crafts." He decorated the Bosnia and Herzegovina Pavilion and collaborated in the Austrian Pavilion. His Art Nouveau style was often imitated. However, this was a style that Mucha attempted to distance himself from throughout his life; he insisted always that, rather than adhering to any fashionable stylistic form, his paintings came purely from within and Czech art. He declared that art existed only to communicate a spiritual message, and nothing more; hence his frustration at the fame he gained through commercial art, when he wanted always to concentrate on more lofty projects that would ennoble art and his birthplace.
Gustrav Kilmt
Born in 1862,Austrian painter Gustav Klimt was Vienna's most renowned advocator of Art Nouveau,. He is remembered as one of the greatest decorative painters of the twentieth century, and he also produced one of the century's most significant bodies of erotic art. Initially successful as a conventional academic painter, his encounter with more modern trends in European art encouraged him to develop his own eclectic and often fantastic style. His position as the co-founder and first president of the Vienna Secession also ensured that this style would become widely influential - though Klimt's direct influence on other artists was limited. He never courted scandal, but it dogged his career, and although he never married, he is said to have fathered fourteen children.
Klimt first achieved acclaim as a conventional academic painter, and received many commissions to paint public buildings. He later abandoned both the realism, and the approach to historical subject matter, that were characteristic of the 19th century. However, his interest in the decorative possibilities of painting could be seen as typical of the period's love of grandeur and elaboration. It might also be interpreted as an attempt to reconcile the natural and the artificial, a typical preoccupation of the 19th century, as modern technology began to transform the world beyond recognition.
William Bradley
Will Bradley (1868-1962) is widely regarded as one of the masters of design during the Art Nouveau and Arts & Crafts periods. His typographic and illustrative work pushed the boundaries of these fields into new directions. In addition, his re-introduction and use of Caslon type brought it back into popularity. William Bradley was one of the masters of book, poster and magazine design. He lived during time period when Art Nouveau and Arts and Crafts movement had to say a lot to all artists.
He was born in Boston, Massachusetts, and at the age of 12 he obtained a job as a printer for a weekly newspaper. He later left for Chicago, Illinois, where he held a few brief jobs as a wood engraver and typographer before dedicating himself to freelance graphic design. He moved back to Massachusetts and set up the Wayside Press, where he served as an illustrator, editor, typographer, designer, and press manager for a periodical aptly named Bradley: His Book. The periodical usually contained compilations of poetry, stories, and sketches, and his work received a warm reception. He had achieved financial success, but the stress of managing so many projects at once began to damage his health, and he collapsed at the age of 28. He recovered quickly, but he was forced to sell the Wayside Press. He later worked as a consultant for the American Type Founders and as an editor for Collier's Weekly. He worked briefly with children’s books, then for William Randolph Hearst’s film division as a set designer. In 1954, Bradley published a memoir of his life, called Bradley: His Chap Book, though only 650 copies were ever published. The same year, he won the AIGA award, the highest honor for graphic designers. He was a prolific artist and designer up until his death at age 94.
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